An AI agent reads what your audience posts and reacts to on TikTok, Instagram, YouTube and Reddit, finds what works, and helps you build content from it.
Knowing what to build makes the difference.
Lift click-through from 2% to 2.86%: customers cost 30% less and ROI doubles.
Posts and comments from TikTok, Instagram, YouTube and Reddit, each labelled for hook, pain, question and more.
The hooks, formats and pains your audience responds to, ranked by engagement.
Snap the hooks, pains, formats and questions it found into one brief, for your team, your creators or your AI tools.
Subscribe to your niche and the agent checks it every day, telling you in Slack when something new is worth making.
It checks these every day, so you work from this week's posts, not last quarter's report.
The openers, formats and visual styles your niche uses right now, ranked by engagement.
AI-written copy feels generic and soulless
Marketers can't measure AI content ROI
AI tools promise speed but deliver sameness
What your audience complains about, asks for and pushes back on, in their own words.
Age, interests and values of the real people commenting on a trend.
Topics gaining speed this week, before they peak.
Their formats, their hooks and how their audience reacts.
The accounts behind the posts that get the most engagement in your niche.
Every mention of your brand, with sentiment.
Pick your team to see what buzzabout does for you.
Fresh angles and audience insight for every client, every week.
Know what to post next, and why it will land.
Hooks, angles and briefs that lower your cost per customer.
See what your audience wants before you post.
Thousands of posts, read and summarised into a report you can share.
Data providers give you raw posts. ChatGPT gives you guesses. buzzabout gives you what to make, with the posts that prove it.
| Capability | buzzabout | Other data providers | Social listening tools | ChatGPT | Scrolling yourself |
|---|---|---|---|---|---|
| What it reads | |||||
| Every major platform in one question | Yes7 platforms, one question | PartlyOne scraper per platform | YesBuilt to track brand mentions | NoCan't see this week's posts | PartlyOne feed at a time |
| Comments and transcripts | YesUp to 100 comments per post, transcripts included | PartlyPaid add-ons, comments billed apart | PartlyVaries by platform | NoOnly what you paste in | YesIf you have the hours |
| Off-topic posts filtered out | YesChecked on every post, never billed | NoYou pay for every record | PartlyKeyword rules you maintain | NoWorks on what you paste | YesYou judge every post |
| What it finds | |||||
| Hooks, formats and pains on every post | YesLabeled on every post | NoBring your own AI | PartlySentiment, not hooks or formats | PartlyOn posts you paste in | PartlyIn your head |
| Themes across thousands of posts | Yes2 to 15 named themes per question | NoNone | PartlyKeyword trends | NoOnly what fits in a chat | NoToo many to read |
| Who is engaging | YesAge, interests, brand affinities, personality | NoRaw profiles at best | PartlyDemographics on some sources | NoNo audience data | NoGuesswork |
| What you get | |||||
| Briefs grounded in real posts | YesHook, format and reference posts, in a link | NoYou build that part | NoDashboards, not briefs | PartlyWrites one, without real posts | PartlyYou write it |
| Keeps watching your niche | YesEvery day, alerts in Slack | PartlyIf you schedule and maintain it | YesAlerts on your brand | NoOnly when you ask | NoOnly when you look |
| Works inside your own AI agents | YesMCP on every plan, REST on Business | YesRaw-data MCP servers | PartlyVaries by vendor | PartlyNeeds data plugged in | NoNo |
Data, processing, research tools, storage, workflows, memory and integrations, for a fraction of the price.
What buzzabout includes
Plug buzzabout into Claude, Cursor or your own agent. It gets analyzed posts, themes and audiences, not raw JSON.
The hook, the format and reference posts, in a link creators can open.
New hooks and objections to test, taken from what already works.
A content calendar your social team can schedule.
Send what works to Higgsfield or any AI tool.
Each client gets its own project, agent and brand rules.
Charts and posts your team can open with one link.
The tool gives us good insights into what the market says and thinks, on a scale that is almost impossible to do manually.
buzzabout delivers insights into how users and audiences talk about brands, products, and key topics — informing sharper communication and marketing strategies.
Add your brand and your niche. The agent starts reading right away.
